17.2º
Vie 13º/21º
12º/19º

El turismo urbano y el potencial que encierra para construir ciudades más sostenibles e inclusivas serán el tema central de la Séptima Cumbre Mundial de la OMT sobre Turismo Urbano que se celebrará del 16 al 19 de septiembre de 2018, en Seúl (República de Corea). La Cumbre tendrá por finalidad definir los objetivos para 2030 de este segmento turístico en rápido crecimiento.

El evento, el primero de este tipo en Noroeste asiático, tiene como propósito la promoción, mediante el intercambio de ideas e información sobre experiencias innovadoras, de nuevos enfoques estratégicos que permitan hacer frente a los desafíos planteados por el crecimiento de este sector turístico y su incidencia en los destinos urbanos.

Los novedosos conceptos en materia de competitividad en los destinos urbanos, los efectos de la tecnología en el turismo urbano, el rejuvenecimiento de las ciudades y el fomento de la inclusión en el desarrollo de estas, son algunos de los temas que se abordarán.

Apoyo de la BBC

La OMT anuncia con orgullo que la Cumbre contará con el apoyo de la BBC, ya que el presentador principal de The Travel Show, Rajan Datar, moderará el «Grupo de alto nivel sobre Turismo urbano en 2030» en el que participarán ministros y alcaldes de todo el mundo.

La edición de este año presentará a B. Joseph Pine II, autor del éxito de ventas La economía de la experienciael trabajo es teatro y cada empresa es un escenario, conocido por ser el primero que utilizó el término «economía de la experiencia» para describir el considerable cambio en las motivaciones que impulsan a las personas a emprender muchas actividades económicas, entre las cuales los viajes. Se ha previsto además la intervención de otros ponentes entre los que cabe mencionar a alcaldes y representantes de administraciones turísticas de destinos como Ámsterdam, Barcelona, Ciudad del Cabo, Osaka, San Sebastián, Singapur y Seúl, y representantes de empresas como MasterCard, Google, Amadeus y el Banco Mundial.

Asimismo, con ocasión de la Cumbre Mundial de la OMT sobre Turismo Urbano para la Juventud, un evento paralelo que se celebrará el18 de septiembre, se examinará un segmento cada vez más en auge, el de los viajes de los jóvenes.

Confían en nosotros
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