17.2º
Vie 13º/21º
12º/19º
Brand Finance, una de las organizaciones independientes líderes en el mundo en valoración de marca y consultoría estratégica, anunció los resultados de la evaluación 2018. Según el informe, Turkish Airlines fue destacada como la "marca más valiosa" de Turquía en todos los sectores. M. İlker Aycı, presidente de la Junta y el Comité Ejecutivo de Turkish Airlines, comentó sobre los resultados: "Este año, una vez más, Turkish Airlines fue declarada como la marca más valiosa de Turquía en todos los sectores. Este es un gran honor para nosotros. Seguiremos trabajando para llevar esta reputación de la forma más adecuada posible y ser los mejores embajadores de la marca de nuestro país a escala mundial". Brand Finance, que evalúa miles de marcas a escala global a través de investigaciones centradas en variables financieras y de marketing, anuncia anualmente sus resultados de clasificación, que se configuran según criterios de valor y poder de la marca, teniendo en cuenta la opinión pública mundial y los distintos sectores, cada año desde 1996.
Confían en nosotros
["\/","seccion","nota","encuesta","opinion","autor","tag","buscar","nosotros","contacto"]
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