La Conferencia Anual de la Asociación de Operadores Turísticos de los Estados Unidos tiene como objetivo mejorar los programas e itinerarios de los distintos destinos del mundo. El Ente de Turismo de la Ciudad de Buenos Aires participó de la Conferencia Anual de la Asociación de Operadores Turísticos de los Estados Unidos (USTOA, por sus siglas en inglés), desarrollada en Florida. La conferencia, que se realiza anualmente en diferentes ciudades de Estados Unidos, es un encuentro comercial con espacio de networking en el que sus miembros activos se reúnen con destinos y proveedores de servicios turísticos. En esta oportunidad, la Ciudad mantuvo 20 reuniones con operadores turísticos miembros de la asociación que ofrecen programas hacia América Latina. A estos se les presentó la oferta turística de la ciudad, además de las herramientas digitales que facilitan la estadía de los visitantes. La asociación, fundada en 1972, cuenta con más de 60 miembros activos con un poder de compra de paquetes turísticos de 15 billones de dólares y un total de 8,6 millones de pasajeros por año. Entre sus más de 500 miembros asociados se encuentran destinos turísticos, hoteles, operadores receptivos, medios de prensa especializada, aeropuertos y compañías de alquiler de autos y de seguros para viajeros, entre otros. En representación del Ente de Turismo estuvo presente Fernando Amer, gerente operativo de Mercados Internacionales de la Dirección General de Promoción Turística.
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